WEB OPTIMIZATION (SEO) TRAINING IN DOUALA
With this Training, you will learn the technics and tips on how to improve your website to increase your site traffic and visibility from search engine results
SEO TRAINING OBJECTIFS
Who are those concerned with this training ?
This training is intended for webmasters, bloggers, website managers, E-commerce
Requirements
Knowledge on Internet, browsers , web languages and site management .
Training Program
- Introduction: concepts and key informations
Principles and technical importance of site Ranking
– Definitions
– History behind site ranking since 1993
– Optimization : Strenght and weeknesses
Search engine tools market in France and in the world
– Figures and statistics
– Users Behavior
– Website traffic balance
4C rules: Conception, Code, Content, Celebrity
– Why each structure of the 4 rules is important in Optimization strategy.
- Search Engine Functions
improvement on sites awareness by tools
Spiders, index, relevance algorithm : how it works ?
- Choice of keywords: scope and choice of keywords
- Notions of interest and feasibility
- Available tools
- Methodology for keyword research and SEO expressions
- Exercise : keyword research methodology in a given field
- Optimization of editorial : Content
- How to design editorial content that is responsive to search engines
- Optimization of titles and chapters
- Highlighting important words
- Notion of reputation
- Exercise: writing search engine optimized content
- Optimization of the html code – 4C rule : Code
- Optimization of the Title tag
- Optimization of the “description” meta tag
- Optimization of title levels (H1-H6 tags)
- Exercise: evaluate the level of optimization of your site with respect to these concepts
- Site Design – 4C’s Rule: Design
- How to design a site for the best possible indexability
- W3C compatibility
- URL format
- Internal linking (crosslinking)
- Page display speed
- Site security
- Mobile compatibility
- Exercise: evaluate the level of optimization of your site with respect to these concepts
- Site design – 4C’s rule: Celebrity
- Netlinking : how to define a « good link »
- Criteria and methodology for obtaining backlinks
- Exercise: evaluating the level of optimization of your backlinks in relation to these concepts
- Indexing
- Importance of the site structure for its natural referencing (robots.txt, sitemap, etc.)
– Referencing or inclusion in the indexes
– The different ways to see your site integrate the indexes of engines
- How to integrate the index of Google in 24 hours
- New algorithms of relevance of Google: how to take them into account?
- Exercise: how do the search engines see your site?
- Conclusion
- Where is SEO going? A bit of foresight
- Analysis and audit of the participants’ sites
- The Yoast plugin
- Referencing of wordpress sites
General Information
Duration : 4 days
Objective : Learn web Optimization and how to improve website ranking
Number of Trainee : Single or in a group of 15 people
Place : CES CITE SIC Douala Bassa
Cost: 50.000 Frs
Teaching Methods
Course Material: Audiovisual
Class Room: Air conditioned, well equipped and performant computers
Small number of trainees: 15 trainees
A USB key containing the lessons and some bonuses giving to all the participants
Practical Exercise realized by each participant
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