With this Training, you will learn the technics  and  tips on how to improve your website to  increase your site  traffic and visibility from search engine  results


Who are those concerned with this training ?

This training is intended for webmasters, bloggers, website managers, E-commerce


Knowledge on Internet, browsers , web languages and site management .

Training Program

  1. Introduction: concepts and key informations

Principles and technical importance of site Ranking

– Definitions

– History behind site ranking since 1993

– Optimization : Strenght and weeknesses

Search engine tools market in France and in the world

– Figures and statistics

– Users Behavior

– Website traffic balance

 4C rules: Conception, Code, Content, Celebrity

– Why each structure of the 4 rules is important in Optimization strategy.

  1. Search Engine Functions

improvement on sites awareness by tools

Spiders, index, relevance algorithm : how it works ?

  1. Choice of keywords: scope and choice of keywords
  • Notions of interest and feasibility
  • Available tools
  • Methodology for keyword research and SEO expressions
  • Exercise : keyword research methodology in a given field


  1. Optimization of editorial : Content
    • How to design editorial content that is responsive to search engines
    • Optimization of titles and chapters
    • Highlighting important words
    • Notion of reputation
    • Exercise: writing search engine optimized content
  1. Optimization of the html code – 4C rule : Code
    • Optimization of the Title tag
    • Optimization of the “description” meta tag
    • Optimization of title levels (H1-H6 tags)
    • Exercise: evaluate the level of optimization of your site with respect to these concepts


  1. Site Design – 4C’s Rule: Design
  • How to design a site for the best possible indexability
  • W3C compatibility
  • URL format
  • Internal linking (crosslinking)
  • Page display speed
  • Site security
  • Mobile compatibility
  • Exercise: evaluate the level of optimization of your site with respect to these concepts
  1. Site design – 4C’s rule: Celebrity
    • Netlinking : how to define a « good link »
    • Criteria and methodology for obtaining backlinks
    • Exercise: evaluating the level of optimization of your backlinks in relation to these concepts


  1. Indexing
  • Importance of the site structure for its natural referencing (robots.txt, sitemap, etc.)

– Referencing or inclusion in the indexes

– The different ways to see your site integrate the indexes of engines

  • How to integrate the index of Google in 24 hours
  • New algorithms of relevance of Google: how to take them into account?
  • Exercise: how do the search engines see your site?
  1. Conclusion
  • Where is SEO going? A bit of foresight
  • Analysis and audit of the participants’ sites


  1. The Yoast plugin
    • Referencing of wordpress sites

General Information

Duration : 4 days

Objective : Learn web Optimization and how to improve website ranking

Number of Trainee : Single or in a group of 15 people

Place : CES CITE SIC Douala Bassa

Cost: 50.000 Frs

Teaching Methods

Course Material: Audiovisual

Class Room: Air conditioned, well equipped and performant computers

Small number of trainees: 15 trainees

A USB key containing the lessons and some bonuses giving to all the participants

Practical Exercise realized by each participant

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Beyond a simple quote, our agency guides and advises you on the best way to implement your project, provides you with a detailed study and pricing information.