Have you ever considered the importance of maintaining your website? Many site owners overlook this crucial aspect, but the truth is that regular maintenance of a website is essential to ensure its smooth operation and long-term success. In this article, we’ll look at 3 common things you can do to maintain your website.

Benefits of regular website maintenance

When website owners neglect the maintenance of their sites, it can have a negative impact on many aspects.

Firstly, the absence of regular CMS, plugin and theme updates can leave your site vulnerable to hacker attacks. Hackers often exploit security holes in outdated versions to gain access to websites and cause damage. By keeping your site up to date, you significantly reduce the risk of hacking and protect your users’ sensitive data.

Secondly, neglecting maintenance can lead to performance problems. Visitors expect pages to load quickly, otherwise they may leave your site and go to your competitor. Slow loading times can also affect your search engine rankings, reducing your site’s visibility and limiting its traffic acquisition potential.

Finally, lack of regular maintenance can lead to a degraded user experience. Users appreciate websites that are easy to navigate, with an intuitive interface and bug-free functionality. If your site has errors or malfunctions, this can affect user satisfaction and discourage them from returning to your site in the future.

Now that we understand why regular website maintenance is important, let’s talk about 3 essential tasks to carry out for good website maintenance.

1) Updating software and plugins will ensure the security of your website

Hackers exploit all the vulnerabilities of obsolete sites to cause damage to your website that can prove irreversible. To avoid this, you need to :

Keep your site’s CMS (Content Management System), plugins and themes up-to-date: Make sure you always apply the latest updates available for the software (WordPress, Joomla, Prestashop, etc.) used by your site, as well as for the plugins and themes you use. This ensures that your site benefits from the latest features and security patches.

Make regular backups of your website to protect against data loss. Backups should be stored on a secure external server or in the cloud.

2) Regular content updates linked to SEO optimization

Regular website maintenance also plays an important role in search engine optimization (SEO). Search engines attach great importance to fresh content. By keeping your site up to date and regularly improving your content, you increase your chances of ranking higher in search results.

Website maintenance includes tasks such as regularly updating content, optimizing meta tags, creating relevant internal and external links, and improving page load speed. All these actions contribute to improving your search engine rankings and increasing your online visibility.

3) Updating content to optimize user experience

User experience is a key factor in the success of a website. Users want to be able to navigate your site easily, find the information they’re looking for and perform actions without difficulty. That’s why regular website maintenance is essential to ensure an optimal user experience.

By keeping your site up to date, resolving performance issues, improving navigation and optimizing the user interface, you offer visitors a pleasant experience. This not only improves user satisfaction, but also increases the likelihood of them returning to your site in the future. Here are a few things you can do to ensure a better user experience:

  1. Check for broken links: Broken links can damage the user experience. Use link checking tools to identify and correct broken links on your site.
  2. Image optimization: Heavy images can slow down page loading. Optimize your images by compressing them without compromising their quality. This will improve your site’s performance and reduce loading times.
  3. Clean up your database: Websites often accumulate unnecessary data in their database, which can slow down performance. Clean up your database regularly by deleting obsolete data and optimizing tables.
  4. Make sure your site displays correctly on all media (tablet, phone and computer).

To sum up, here’s our non-exhaustive checklist of the maintenance tasks we perform at Numérix Média

  1. Make regular backups of your website.
  2. Update your website software, plugins and themes.
  3. Check regularly for broken links and correct them.
  4. Optimize images to improve performance.
  5. Clean database regularly to improve performance.
  6. Perform regular security scans and apply protective measures.
  7. Regularly update site content and optimize meta tags.
  8. Improve page loading speed using optimization techniques.
  9. Ensure intuitive navigation and a user-friendly interface.

In conclusion, if you neglect the maintenance of your website, it won’t get enough traffic and therefore convert your visitors into potential customers; it will be exposed to hacker attacks and in the worst case, your site may be inaccessible. For all these reasons, Numerix Media offers you 3 maintenance packages to give you peace of mind when it comes to maintaining your website.